Small Thoughts

The retail package for a Lenovo mouse. Recognized as one of the 10-most-attractive packages at the 2007 Consumer Electronics Show in Las Vegas. This package is the first finished from a series of 16 products chosen to participate in the package pilot. The pilot consisted of two types of packages: plastic clamshells with color inserts, like the mouse package pictured here; and "pretty packs," four color wraps around the standard cardboard package. The biggest challenge was the fact that no person on the core team had any experience with retail packaging. We were familiar with the types of packaging used for computer options, the terminology, what were the legal requirements, where we might be able to get packages made, what standards the packages should follow, what sort of tolerances for drops we should plan for, nor even what the actual products looked like at times. We tried to place as many products as possible into plastic clamshells so customers could see and experience ...

" He stood with one arm casually draped along the top of the the car which she now identified as a Porsche. And the large, hair-strewn wrist lying on it ..."